Performance Marketing Specialist

Description

Dils is an international real estate group operating across Italy, the Netherlands, Portugal, Spain and France, driving sector transformation through innovation and digitalisation. With more than 700 professionals and offices in Milan (headquarters), Amsterdam, Lisbon, Barcelona, Paris and several other European cities, the group supports corporates, investors and private clients across the Office, Retail, Logistics, Hospitality, Living and Residential sectors.

Building on more than 50 years of heritage in Italy, Dils rebranded in 2021 and has since expanded into the Netherlands (2023), Portugal (2024), Spain (2025) and France (2026), identifying Germany, Poland and the UK as its next strategic growth markets. The group’s integrated model is underpinned by an in-house Transformation Team dedicated to technology, innovation and research, alongside a structured social responsibility approach focused on creating long-term value in the communities where it operates. Learn more at https://dils.com/en/

In Spain, Dils operates under the brand Dils Lucas Fox for the Residential & Living sector, reflecting its deep local expertise in luxury real estate. For other sectors such as Hospitality, Offices, Retail, Logistics, and Capital Markets, the company continues to operate as Dils, fully leveraging the strength and capabilities of the international Dils network.

This dual-brand approach allows teams to combine specialized local knowledge in Residential & Living with the global reach and resources of Dils across multiple sectors. Backed by scale, capital, and a long-term vision, Dils Lucas Fox is entering a phase of accelerated growth, expanding its teams and offering exposure to multiple markets and sectors across Europe. Join Dils Lucas Fox to shape the future of luxury Living & Residential in Spain.

Responsibilities

The Performance Marketing Specialist will be responsible for designing, executing, and optimizing strategies to acquire qualified leads through SEM, Paid Media, and retargeting campaigns.

This role will be key in driving the acquisition of buyers and sellers through campaigns on Google Ads, Meta Ads, and other advertising platforms, continuously optimizing cost per lead, lead quality, and return on ad spend.

The role will work closely with the SEO/UX, CRM & Marketing Automation, and Web/CRO teams to maximize conversion across the entire digital funnel.

Key Responsibilities

1) Paid Media Strategy & Growth

Design and implement the digital lead acquisition strategy across different business lines:

• Resale properties

• New developments

• Owner lead generation

• Rental properties

Define hypotheses, tests, and an experimentation framework (A/B testing) to improve:

• CPL (Cost per Lead)

• CVR (Conversion Rate)

• Campaign ROI

• Lead quality

Develop a performance marketing framework that enables campaigns to scale efficiently.

2) Campaign Management & Optimization

Manage and optimize campaigns across different advertising platforms:

• Google Ads (Search, Display, Performance Max, Demand Gen)

• Meta Ads (Facebook & Instagram)

• Retargeting campaigns

Key responsibilities include:

• Campaign structure definition

• Budget management

• Bid optimization

• Keyword and audience analysis

• Creative and copy optimization

Implement multi-channel retargeting strategies to maximize conversion from users who have already interacted with the brand or property listings.

3) Performance Analysis & Reporting

Monitor and analyze campaign performance using digital analytics tools.

Responsible for measuring and optimizing:

• Traffic generated

• Cost per lead

• Conversion by channel

• Lead quality

• Contribution to sales

Create regular performance reports with actionable insights to improve acquisition strategies.

Requirements

Technical Requirements

Proven experience managing performance marketing campaigns focused on lead generation.

Strong knowledge of digital advertising platforms:

• Google Ads

• Meta Ads

• LinkedIn Ads

Solid understanding of:

• Marketing and conversion funnels

• Paid media strategies

• Campaign optimization

• Data analysis and attribution models

Experience working with tools such as:

• Google Analytics / GA4

• Google Tag Manager

• Reporting tools: Looker Studio, Power BI

Languages:

• Advanced Spanish and English

Key Competencies

• Strategic mindset with strong results orientation

• Strong analytical skills to interpret data and optimize campaigns

• Ability to learn quickly and adapt to new tools and platforms

• Proactive and autonomous in managing campaigns and projects

• Strong communication and teamwork skills

• Ability to work in dynamic, target-driven environments

Nice to Have

• Previous experience in real estate companies, marketplaces, or lead-generation platforms

• Knowledge of advanced retargeting strategies and custom audiences

• Experience optimizing campaigns in international markets

Benefits

• Full-time permanent contract.

• Competitive salary plus attractive variable compensation.

• Hybrid work – 2 remote days a week

• Employee Meal Ordering Benefit

• Weekly language classes, during working hours (all paid by Lucas Fox).

• Discounts and incentives for well-known brands of gyms, clothing stores, sports, travel, and much more.

• 23 days holiday per year on full-time basis + 2 personal days.

• Extensive initial & ongoing training.

• Being part of a constantly growing company & multicultural team, with endless opportunities for career development.

• A modern, international & professional working environment.

At Dils Lucas Fox, we celebrate DIVERSITY in all its forms and are committed to fostering an inclusive, equitable, and welcoming workplace.

We value the unique perspectives that people bring through their different backgrounds, cultures, genders, ages, abilities, and experiences — because we believe that diversity drives creativity, innovation, and excellence.

We encourage applications from all qualified individuals, regardless of gender, sexual orientation, age, nationality, ethnic origin, religion, or disability.